Who’s gaining, what’s changing, and where the automotive aftermarket is heading — with a focus on Australia and New Zealand, informed by what’s happening on the China manufacturing side. This hub is where Silicon Steps publishes market analysis, brand observations and original research.
Working between Chinese manufacturers and Western buyers gives an unusual vantage point: you see product roadmaps before they become catalogues, and market shifts before they become press releases.
Market Analysis
Demand shifts, channel changes and pricing dynamics in the diagnostic and workshop equipment market — what the data shows versus what the marketing says.
Brands & Product Evolution
How Launch, Autel, FCAR, Thinkcar and others are positioning, where their product lines are heading, and what that means for distributors choosing whose flag to fly.
AU/NZ Market
The specifics of a market that’s small, sophisticated and far away: right-hand drive, local compliance, freight economics and a workshop landscape that doesn’t behave like the US or Europe.
Research & Reports
Original research built from sales data, technical case patterns and supply chain observation — published openly, with methodology stated. This is the flagship content of Silicon Steps.
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Frequently Asked Questions
Where does the research data come from?
From aggregated sales and market data, technical case patterns observed across workshops and forums, and direct supply chain experience. Every report states its methodology and data boundaries; aggregated data is anonymised.
Are these articles sponsored by brands?
No. Silicon Steps takes no manufacturer sponsorship or commissions. Where I have a commercial relationship relevant to a topic, it’s disclosed in the article.
Can I republish or cite this research?
Citing with attribution and a link is welcome. Republishing full reports needs written permission — see the terms.
Need help with sourcing or compliance?
I work with a small number of automotive businesses on sourcing, compliance and supply chain problems. Tell me what you are working on.